UW-Eau Claire Viewbook

As the public relations specialist for the University of Wisconsin-Eau Claire, I coordinated and wrote multiple marketing brochures, including their 20-page annual Viewbook sent to prospective students. Below are text excerpts:

Spectacular scenery, unlimited recreation

ViewbookcoverKnown as Wisconsin’s most beautiful campus, the University spans the banks of the Chippewa River in the heart of Eau Claire, western Wisconsin’s largest city, located 90 miles east of St. Paul and Minneapolis, Minnesota. Names for its clear water, the city has a population of nearly 62,000, yet offers you small-town charm and security.

Eau Claire and the surrounding countryside abound with scenic rivers, lakes, parks, bike trails, and wooded area where students enjoy seasonal sports, camping, and other recreational activities. The renowned Chippewa River footbridge connects the main campus to other academic buildings and a variety of unique shops, art galleries, coffee houses, and restaurants as well as a grocery store and budget theatre. Local shopping centers and medical facilities are close to campus and accessible via the city transit system —UW Eau Claire students ride city buses FREE.

UWEauClaireViewbookpage8Vibrant Student Life – So Many Things to Do, You Won’t Want to Leave on the Weekends

If you enjoy outdoor adventure, concerts, plays, art exhibits, cultural festivals, leadership opportunities, forum lectures, dances and films, this is the place to be.

As you sit spellbound in the darkened Riverside Theatre, Macbeth brushes silently past your arm as he enters the stage in a crazed fit. Overhead, advancing troops shake the rafters while closing in on Shakespeare’s tragic figure. As the production draws to a close, you remember that it’s only a play in the Haas Fine Arts Center. Performing, costuming, lighting, or set designing are just some of the activities for theatre and non-theatre majors. Participation is open to all students.


Simply phenomenal- the largest undergraduate music program in the UW System. Whether you’re a music major or not, here’s your chance to shine. Participation is open to all qualified students. For audience members, the brilliant musical performances make for a great evening of entertainment. . .


  • Sneakers: Alcohol-free nightclub offers music, DJ, dancing, and informal dining.
  • The Cabin: Enjoy a cup of coffee, popcorn, or a soft drink during live evening and weekend performances including jazz concerts, poetry readings.
  • Bowling and Billiards Center: A social recreation hub. Enjoy bowling, billiards, table tennis, and special weekend events.
  • W.R. Davies University Center (“Davies”): Buzzing with activity, this popular place includes dining and study areas, the student organizations complex, bookstore, ticket office, ATM, postal and printing services.
  • Putnam Park: Our on-campus park with trails winding through a natural preserve of more than 200 acres. A great place for hiking, studying, and relaxing.

Outdoor Recreation Center: Get your gear here at our on-campus, one-stop-shop for high adventure—the largest inventory of outdoor equipment in the area. Check out our indoor climbing wall, outdoor ropes course, and adventure trips including fishing in Canada, backpacking in Utah, and skiing in Banff.

Fitness Center: Tone, trim, and build at our on-campus health-club, featuring Nautilus machines, free weights, rowing machines, treadmills, stair masters, and Nordic Tracks.

Intramural Sports: Keep fit and have fun. Over 30 men’s, women’s, and coed activities, including sand volleyball, broomball, basketball, and flag football.

Sports Clubs: Adventure sports clubs offer you a great way to meet people with common interests and learn a new hobby, such as sky diving, scuba diving, skiing, juggling, dancing, water polo, and hunting.

Aerobic Programs: Shape that body with dancercise, aerobics, hydro aerobics, and body toning.

Massage Therapy: Take a study break. Get a professional massage for only $15.

Picture this. You wake up in the morning in a grand old manor situated on a hill overlooking the British countryside. The manor serves not only as your home, but a school, library, bistro, and cafeteria. Sound too good to be true? It isn’t. Students can choose from 20 study abroad programs in 13 countries. Many of the programs cost little more than attending classes on campus. The credits you earn go directly on your UW-Eau Claire transcripts.

From Alaska’s beauty to sunny Florida, and from exotic Hawaii to cosmopolitan New York, the National Student Exchange gives you the opportunity to spend a semester at one of more than 150 colleges and universities in 47 states throughout the national network including Puerto Rico, Guam, and the Virgin Islands. You pay UW-Eau Claire tuition and fees and work closely with an adviser to ensure all courses will transfer back to UW-Eau Claire.

Campus Living—Comfortable and Friendly

Clean and well-maintained residence halls—each equipped with a 24-hour-access computer lab, study lounge, exercise room, kitchen, TV lounge, and laundry room—set the tone for a fun and relaxing living experience. Most rooms are furnished with modular furniture, which can be arranged in more than 1,000 different combinations including lofting or bunking.

We have ten residence halls. Upper campus residence halls are situated on a hill, providing a spectacular view of Eau Claire and the Chippewa River, while lower-campus halls are conveniently located near academic and administrative buildings. Each residence hall has a front desk, staffed 24 hours, where you can purchase snacks and check out sports equipment, games, tools, vacuum cleaners, and kitchen equipment.

Academic Distinction

UW-Eau Claire leads the way with its innovative degree program that combines a broad-based education with specialized study and practical training for 21st Century careers. Our curriculum is designed to ensure you a competitive edge upon graduation and the ability to adapt and succeed in a rapidly changing workforce.

Classes are not taught by teaching assistants or in huge lecture halls. You’ll have a few large classes, but for the most part, your classes will be small and personable, averaging 29 students. You’ll work alongside creative and dedicated professors who inspire learning. Someone who knows your name, participates in campus events, is interested in your plans for the future, and dedicated to providing you with a first-class learning experience. . .

Solid Career Preparation—You’ll Be a Hot Commodity

More employers than ever are recruiting and hiring UW-Eau Claire graduates. What makes UW-Eau Claire grads such a hot commodity? Experience, employers say. In record numbers, UW-Eau Claire students are participating in internships, independent study projects, assistantships, research projects, volunteer work, or part-time jobs that give them real-life experience.

Those experiences help students gain the communication, organizational, and self-management skills that employers now demand of new hires. And those skills, coupled with the knowledge they acquire in our personal classroom settings, are giving UW-Eau Claire graduates an edge when they enter the job market.